Like peanut butter and jelly, some things are just better together. Search engine optimization (SEO) and paid search advertising are no exception. Think about it: SEO itself can be virtually cost-free, yet the results can take some time. And, while paid search gets you immediate results, it’s expensive. But together, you hit that sweet spot of better outcomes and insights — for fewer dollars. In this episode, we’ll show you how combining SEO and paid search strategies can make for marketing magic. All in just 20 minutes.