Can AI really deliver SEO content that ranks without turning into soulless spam? In this episode, I’m joined by Tom Winter, founder of SEOwind, a SaaS platform blending AI with human insight to craft content that nails Google’s elusive EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).

Tom, a decade-long SEO veteran and self-proclaimed “dinosaur,” shares his refreshingly grounded take on why AI content often flops and how to fix it.

What You’ll Learn

• AI’s Limits Exposed: Why instant AI content perfection is a myth. 
• The Cyborg Method: Combine human insight and AI for standout results. 
• EEAT Mastery: Prioritise measurable quality over keyword stuffing. 
• Process Unpacked: Scrape competitors, build rich briefs, and refine drafts. 

Tom dives into SEOwind’s meticulous approach and the crowded AI startup landscape, revealing why treating AI as a teammate, not a magic wand, is the key to authentic, scalable content.

Marketing Vs The World is produced by Urban Podcasts.