How did a Parisian perfume boutique become a global beauty powerhouse? In this episode of Curious Cat, we dive beneath the surface of Sephora — the iconic beauty retailer that revolutionized how we shop for cosmetics. From its daring open-sell concept to its unexpected early innovations, we explore the visionaries behind the brand, the cultural shifts it embraced, and the strategic moves that cemented its place on vanities around the world. Whether you’re a beauty lover or a business curious cat, this story is one worth a closer look.