Are outdated metrics hindering your marketing efforts? Join us as we discuss a transformative approach to measurement in a fast-evolving digital landscape.

In this episode of Value First Measurements, hosts Danielle Urban and her co-host explore the critical importance of focusing on value realization over mere activity tracking. They introduce Principle Seven from the Value First Measurement Manifesto, emphasizing that true success lies in the impact we create for customers, not just the work we perform.

Key topics covered in this video include:

- The disconnect between fluctuating digital metrics and their real-world implications.

- The necessity of developing direct feedback loops with customers to understand value received.

- The evolving landscape of marketing frameworks, from traditional funnels to the new loop marketing paradigm.

- Practical insights on pruning non-essential metrics and prioritizing those that connect back to customer and business outcomes.

Viewers will gain actionable insights on:

- How to shift your measurement focus towards outcomes that matter.

- Strategies for creating agile marketing practices that respond to real-time data.

- The importance of fostering human connections in marketing to ensure authentic engagement.

Tune in to discover how to align your measurement practices with value creation and drive meaningful results in your organization.