You may think that the goal of movie studios is to churn out as many sequels as quickly as possible, but there's so much more strategy that goes into sequel production than what meets the eye.

In this episode, we sit down with Professor Subimal Chatterjee from the Binghamton University School of Management to explore the science behind movie sequels. Discover why studios strategically time their sequels, and learn the surprising truth about how sequels perform at the box office compared to critical reviews.