Seremoni Fish is a new standard and philosophy for the very best fish. Their team is modernizing and scaling an ancient Japanese fishing technique that ensures the highest quality, freshest fish while supporting the entire fishing supply chain – all the way from boat to plate. Saif Khawaja is transforming the seafood industry through his ventures Shinkei Systems and Seremoni, merging traditional Japanese fishing techniques, like the Ike-Jime method, with modern technology to elevate the entire fish consumption experience.

Inside the episode

• Saif Khawaja's story behind starting the brand

• The importance of conscious fish consumption

• Strategy behind working with Michelin chefs

• Advice to an emerging brand founder