Welcome to another episode of the Action and Ambition podcast. For today’s episode, our guest is Serena Saitas, a global brand strategist and founder of REAL Insight and Strategy. She has made a huge impact on hundreds of brands while working quietly behind-the-scenes. She has gained the trust of CEO’s CMO’s, presidents, and founders and has guided them to take the much-needed leap they desired to drive phenomenal brand growth. She has helped shape over $12 billion in sales and has successfully led dozens of companies through the journey of reframing their category positioning to delivering breakthrough and award-winning results. You’re going to love today’s episode!