My guest for this episode is Mark Richards. Mark is a seasoned serial entrepreneur with over three decades of experience in building successful businesses and iconic brands. 

Based in Charleston, South Carolina, he’s the founder and CEO of Alphidia, a dynamic product development company specialising in bringing niche-focused brands to market.

With a passion for invention and product development, Mark has spearheaded the creation of over 400 innovative products, leveraging his keen eye for identifying lucrative business opportunities. His expertise lies in rapidly launching products and optimising their presence across major online marketplaces, including Amazon.com, Home Depot, Target and Walmart.

Mark and I met just over a year ago through a mutual friend and I was immediately taken by his passion for entrepreneurship and his practical approach to building businesses so I’m thrilled to have him on the show to share his story. 

If you enjoy what you hear please leave a review, like, comment and subscribe. It would mean the world to me and will help this podcast reach as many people as possible. 

You don’t want to miss this! 

Enjoy! :-) 

00:00 Introduction

04:34 Face-to-face conversation 

07:59 Adapting to fluctuating cash flow; entrepreneurial spirit

11:02 Studying Philosophy 

15:44 Product pitching

18:10 Persisting, listening, learning, evolving

27:22 Amazon allowed easy product launch and testing

31:44 Successful business endeavour

36:44 Equal conversations and solving problems

37:40 Approach with confidence and mutual benefit

41:05 Choosing strong businesses

43:54 Overnight success actually takes long-term commitment

49:14 Why personal brands are often more powerful than big brands

50:56 Partnering with influencers

Listen on: 

Apple Podcasts: ⁠https://apple.co/3sYoIbg⁠ 

Spotify: ⁠https://spoti.fi/3Zrs2rJ⁠ 

Youtube: https://bit.ly/3Zt27Qq

Follow Dominic: 

LinkedIn: ⁠https://bit.ly/3LxpimH⁠ 

X: ⁠https://bit.ly/3Rr3BIX⁠ 

Instagram: ⁠https://bit.ly/48n3Me4⁠ 

Website: ⁠https://bit.ly/3Lr47ml⁠ 

Follow Mark: 

Linkedin: https://www.linkedin.com/in/markwrichards/ 

X: MarkWRichardsX

Instagram: mark.w.richards

Website: https://www.alphidia.com/ 

Look out for: Mark’s upcoming book launch in Summer 2024 - "There is a Fortune in Your Followers"

If you want to improve the way you pitch and communicate take our free Pitching With IMPACT scorecard here: ⁠https://pitchingwithimpactpersonal.scoreapp.com/  

Or our free Presenting With IMPACT scorecard here: https://presentingwithimpact.scoreapp.com/