Matt Matros is one of America’s leading consumer-focused entrepreneurs, having founded and successfully exited two businesses since 2009. Matt is the founder of PROTEIN BAR & KITCHEN®, a wildly popular chain of healthy fast-casual restaurants he sold to to private equity firm L Catterton in 2013. Matt also founded LIMITLESS®, an innovative beverage company he sold to Keurig Dr Pepper in early 2020. 

On this episode, Seth and Matt discuss:

• What it takes to be in the #1 seat in a business
• Experiences with Private Equity
• The role of a CFO in building and scaling businesses

Links:

Matt on LinkedIn

Seth Deutsch on LinkedIn

Topics:

(00:00:00) - Intro

(00:03:23) - Catching up with Matt

(00:06:21) - Matt’s work with Edge Acquisitions

(00:08:48) - What it takes to be in the #1 seat

(00:13:10) - Matt’s background, career, and lessons learned

(00:33:31) - Experiences with PE

(01:00:40) - The role of a CFO in building and scaling businesses

(01:08:50) - Closing thoughts and advice