This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.

For episode 3 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Content & Social Lead at the Met Office, Ross Middleham, and discuss using social media effectively and managing a global audience on TikTok.

Ross is the Content & Social Lead at Met Office. Whether it’s your cardigan or coat? Your bicycle or the bus? The Met Office can tell you. They are experts in weather and climate. Ross leads design and video production, responsible for the overall visual brand, to ensure the Met Office create engaging, informative and high-quality communication. He oversees the day-to-day creation and publishing, joining up ideas and setting the direction for the Met Office social channels, which have over 1.6 million combined followers. His design background helps him bring clarity to complex, scientific messages and produce impactful content for the public, ultimately helping them stay safe and able to thrive.

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Connect with Ross

LinkedIn: @rossmiddleham

Twitter: @rossymids

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

ContentCal

Twitter: @ContentCal_io

Instagram: @contentcal_io

LinkedIn: @contentcal