This is Sharing Social, the monthly show where we talk about all things social media! Video, TikTok, influencer marketing, personal branding, Facebook ads, social listening - the list goes on!

For this series, we're delighted to announce our collaboration with ContentCal! Each month the Iain Scott and Rebecca Holloway (Base Creative), and Andy Lambert (ContentCal) will be sitting down with a special guest. We're going straight to the top, tune in to hear interviews about social media strategy from global brands and how you can implement these techniques yourself.

For episode 4 of the Sharing Social podcast, Base Creative and ContentCal collaborated to interview the Director of Social Media and Advocacy at Ericsson, Anita Veszeli, and discuss social listening - what it's for, how it can be used, and what metrics are important to measure.

Anita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

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Connect with Anita

LinkedIn: @anitaveszeli

Twitter: @AnitaVeszeli

Instagram: @anitaveszeli

Sharing Social

Twitter: @SharingSocialLdn

Instagram: @SharingSocialLondon

Facebook Group: Sharing Social London - The Facebook Group

Base Creative

Twitter: @basecreative

Instagram: @basecreative

LinkedIn: Base Creative

ContentCal

Twitter: @ContentCal_io

Instagram: @contentcal_io

LinkedIn: @contentcal