The Property Voice

Series 4 PropTech: Augmented & Virtual Reality Part 2 – with Dawn Lyle from iCreate

Listen Later

Image Copyright baltimorevelo.com, sketchup.com, google & purcellit.co.uk

This is the second of my ‘two-parter’ with Dawn Lyle, from iCreate. We left off last time after talking about the psychological benefits and emotional engagement of Virtual and Augmented Reality. So, today we dig a little deeper into some of the harder benefits, use applications and ROI of these technologies. Imagine as an investor, conducting viewings from your armchair, or as a developer eliminating the need to spend £80,000 on a show-home, or as a landlord capturing a 360-degree 3D Flythrough of your BTL on your phone. Yep, all possible today, as Dawn helps us to understand. I will also do a wrap up on the tech, and even reference drones in this seemingly sci-fi themed episode.

Resources mentioned:

Find out more about Dawn Lyle’s company, iCreate at www.icreate.co.uk or connect with her directly: [email protected] especially if you would like a copy of her £9 book for free

Link to the Podcast feedback survey

Today’s must do’s

Subscribe to and review the show in iTunes…and while you are at it please help us to spread the word by telling all your friends too!

Send in your property stories, questions or moans to [email protected] and we will try and feature YOU on the show too!

Property Investor Toolkit – here is the book link on amazon.co.uk & amazon.com in case you would like to get yourself a copy to accompany this series

Get talking!

Join in the discussion, either here in the comments section below, or by emailing us at [email protected]

Start a conversation on Twitter with us @PropertyVoiceUK or on our Facebook page

Transcription of the show

Hello, and welcome to another episode of The Property Voice podcast. My name is Richard Brown and it’s a pleasure to have you join me on the show again today.

This is the second of my ‘two-parter’ with Dawn Lyle, from iCreate. We left off last time after talking about the psychological benefits and emotional engagement of Virtual and Augmented Reality. So, today we dig a little deeper into some of the harder benefits, use applications and ROI of these technologies. Imagine as an investor, conducting viewings from your armchair, or as a developer eliminating the need to spend £80,000 on a show-home, or as a landlord capturing a 360-degree 3D Flythrough of your BTL on your phone. Yep, all possible today, as Dawn helps us to understand. I will also do a wrap up on the tech, and even reference drones in this seemingly sci-fi themed episode.

Property Chatter

Second half of the dnterview with Dawn Lyle from iCreate

Wrap Up

When Dawn heard that she ‘had a two-parter’ on the podcast, she immediately suggested she had in her words, ‘gone on a bit’. But, that’s not the case at all…and as someone perhaps know for going on a bit myself, I do know what I’m talking about

No, the reason for splitting our discussion into two was down to two reasons really: first, the content was really good and by elaborating and showing examples, brought real colour to the conversation and; secondly, it also allows me to do a longer wrap-up and thus avoid a part three!

Let’s summarise some of the key elements of virtual and augmented reality, perhaps adding in some additional thoughts based on the research I have undertaken too.

  1. Virtual Reality is not new, but it is more mainstream now – it might all seem a bit sci-fi ad hi-tech but virtual reality it’s been around in one shape or form for at least as long as the iPad has now. Sometimes, we forget how long technology has been with us and that should encourage us to know that it is not exactly ‘bleeding-edge technology’ now; it has been through several development cycles and is getting better with each iteration…and less expensive too!
  2. It’s all in the mind…and the heart – Dawn illustrated so well how virtual reality can trick our subconscious mind into believing we are immersed in this unreal world. As a result, we create memories that we can recall as thoughts and also have emotions that help us to engage and interact with the unreal too. People are people, and so we do like to connect and use our human emotions and thoughts…it’s part of who we are and how we are made. So, the more realistic technology can be, the better chance of success it will have with us. Dawn also reminds us that her techies call themselves artists, which embodies the idea of feelings and emotional engagement doesn’t it?
  3. VR & AR spans a wide range of use applications – planning and design for example to create 3D imagery, inspections and viewings such as enabling an immersive experience remotely, marketing and sales to reach more people with less cost, and when we add in drones, maintenance and testing to access high or remote areas more easily.
  4. Tangible business benefits too – eliminate cost, such as by avoiding building a show home, be more efficient, such as with remote viewings, be more qualified, by showcasing a property in a 360-degree or 3D effect, differentiate from the competition by using technology smarter and become more profitable, for example by pre-selling developments, reducing planning application refusals or engaging emotional in the purchase decision.
  5. What can we do with this technology – there are lots of things that we could do and at a reasonable comparative cost, such as
    1. CGI or computer-generated imagery – for development brochures and 3D drawings
    2. 3D fly throughs or walk throughs and photomontage – for property listings
    3. Virtual reality and augmented reality sessions – for remote viewings
    4. Floor plans and interior design models – for space utilisation and optimisation
    5. Drone property inspections – for safer and lower cost access to hard to reach parts of a building
    6. Some favourite apps or tech to check out…
      1. From Dawn – Google Sketch-up, Homedesigner iPhone App, Google Cardboard Headset, Aldi & Lidl for low-cost VR headset specials, Facebook and YouTube Virtual Reality Experiences
      2. From me – Apple AR Kit, AR Core, Houzz App, pop over to YouTube and look up the Walton & Allen VR Channel: https://www.youtube.com/channel/UCxxPgGUeGYMzkEwpX3SyZcQ they have a £99 360-degree VR package available for their property listings, or of course pay a visit Dawn’s own website iCreate.co.uk and see what professional VR services she has to offer.

        3. Remember, Dawn’s book: Selling New Homes Off Plan is available from Amazon for £9 or if you drop her an email and reference The Property Voice Podcast, she will let you have a copy for free for a short period. Just pay a visit to www.icreate.co.uk or drop Dawn an email: [email protected] as I am sure she will be will to hear from you before that.

        I hope that has opened your thinking and imagination to how virtual and augmented reality has progressed and can be adopted right now in our property businesses. My thanks go to dawn for sharing so generously with us, please drop her a short note of thanks too won’t you?

        That’s all for now though, as usual the show notes can be found over at www.thepropertyvoice.net and I am slowly adding in audio transcriptions now as well…in fact you can check out the transcription of my first conversation with Dawn right now, but if you want to talk about anything from today’s show, receive an intro into one of my guests or just talk property investing, email me at [email protected], I would be happy to hear from you!

        Once again, all I want to say is thank you very much for listening once again this week and until next time on The Property Voice Podcast…it’s ciao-ciao.

        The post Series 4 PropTech: Augmented & Virtual Reality Part 2 – with Dawn Lyle from iCreate appeared first on The Property Voice.

        ...more
        View all episodesView all episodes
        Download on the App Store
        The Property VoiceBy Richard W J Brown from www.thepropertyvoice.net