With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn't have to be this way. In this week's Serious Social, Katy Howell will be talking about how to build, long term, one to one relationships, at scale on social and make 2021 a year of growth.

Copyright: immediate future

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For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/