Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:

• Counting in cubits and backyard pyramids
• Visualization, zero clickification, monetization
• Higher ranking =/= more impressions
• Create compelling content... but how?
• SEO has never been more SEO

LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org