Serve First, Sell Later Marketing

By Sylvia Garibaldi

Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and att

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FAQs about Serve First, Sell Later Marketing:

How many episodes does Serve First, Sell Later Marketing have?

The podcast currently has 103 episodes available.

Serve First, Sell Later Marketing episodes:

November 26, 2025#103 The Secret to Getting More Referrals Without Asking
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In this episode of Serve First, Sell Later Marketing, host Sylvia Garibaldi reveals the real engine behind steady, high-quality referrals: silent advocacy. These are the clients who talk about you in private conversations you’ll never see—because their experience with you was unforgettable. Sylvia outlines five key referral triggers and provides practical steps to integrate these into your practice, ensuring that your clients become your greatest advocates. A must-listen!
In this episode, you'll learn:
01:38 Understanding Referrals and Advocacy
02:16 Creating Client Experiences
03:00 The Discomfort of Asking for Referrals
06:08 Five Natural Referral Triggers
18:01 The Silent Advocate Effect
22:51 Practical Steps to Implement
Resources:
Join us for our LAST webinar of the year here.
Feeling stuck about how to grow your practice, book a free strategy call here.
#64 From Referral Plateau to Referral Powerhouse
#88 5 Steps to Fast-Track Referral Partnerships
#99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners
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26min
November 19, 2025#102 What Referral Partners Really Say Behind Closed Doors
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Ever wondered why your referrals aren’t pouring in despite your expertise? In this episode of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi, founder and CEO of SG and Associates, uncovers the surprising truth: it's all about trust, not skill. Learn why referrals hinge on making partners feel safe, discover the tiny signals that build or break trust, and get practical steps to skyrocket your referral network. Dive in to change your approach and consistently attract referrals with confidence!
In this episode, you'll learn:
01:29 The Truth About Referrals
02:54 Building Trust with Referral Partners
06:05 Signals Referral Partners Notice
09:36 Addressing Referral Partners' Fears
13:31 Becoming the Go-To Professional
18:02 Practical Steps to Increase Referrals
Resources:
Join us for the next webinar here.
Feeling stuck about how to grow your practice, book a free strategy call here.
#64 From Referral Plateau to Referral Powerhouse
#77 Don’t Sell Services. Sell the Feeling After.
#88 5 Steps to Fast-Track Referral Partnerships
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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27min
November 12, 2025#101 Your Name Is the Real Brand: Why Clients Google You, Not Your Firm
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In Episode 101 of the Serve First, Sell Later Marketing podcast, Sylvia Garibaldi breaks down why your name — not your firm’s — is your most valuable asset. Sylvia makes a compelling case for why personal branding is more important than ever, discussing why clients hire individuals rather than firms and how a strong personal brand can provide career insurance in an ever-changing industry. She breaks down the steps to building your personal brand intentionally, offering practical tips and actionable strategies that can be implemented immediately. Tune in to learn why personal branding is career insurance, how it supports your firm instead of competing with it, and the simple steps to build a reputation that travels with you — whether you’re staying in law, moving into alternative dispute resolution, or building your own practice.
In this episode, you'll learn:
01:34 The Importance of Personal Branding
03:10 Building Your Personal Brand
03:30 Common Misconceptions About Personal Branding
05:59 The Power of Online Visibility
09:04 Personal Branding as Career Insurance
15:00 Practical Steps to Build Your Personal Brand
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#86 Rebranding from Litigation to Out-of-Court—What Actually Works
#95 What Thousands of Professionals Taught Me About Marketing That Works
#57 Rebranding Made Simple

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"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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23min
November 05, 2025#100 The Quiet Work Behind 100 Episodes — For Anyone Asking, “Is This Worth It?”
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If you’ve ever shown up for your business — posting, recording, networking, nurturing relationships — and wondered if it’s making a difference… this episode is for you. In this special 100th episode, Sylvia Garibaldi, founder and CEO of SG and Associates, takes you behind the mic to share what these 100 episodes have taught her about consistency, visibility, and the quiet, often unseen work that builds momentum over time. Tune in for key takeaways on how clarity, focus, and authenticity can transform your practice and grow your network! Don’t miss this one!
In this episode, you'll learn:
01:17 Celebrating Episode 100
04:29 The Power of Consistency
06:38 Client Success Stories
11:11 Key Lessons from 100 Episodes
15:48 Surprising Connections and Feedback
21:37 Top 10 Lessons Learned
26:40 Future Plans
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#72 How to Stand Out in a Crowded Legal or Mediation Market
#95 What Thousands of Professionals Taught Me About Marketing That Works
#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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30min
October 29, 2025#99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners
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If you’re a lawyer, mediator or divorce professional posting on social media but still wondering why the leads or referrals aren’t showing up, this episode is your game-changer. In this episode, Sylvia Garibaldi, founder and CEO of SG and Associates, dives into how your LinkedIn company page followers are more than an audience — they can become strategic referral partners. You’ll discover how to identify those followers, reach out using smart DMs, create content that appeals to them, and turn social activity into a referral-partner engine. Let’s stop posting and hoping — and start building referral relationships that deliver.
In this episode, you'll learn:
03:23 The Importance of Referral Partnerships
06:27 Leveraging LinkedIn for Referral Partners
09:08 Engaging and Growing Your Follower Base
11:06 Outreach and Engagement Strategies
19:32 Content and Collaboration Tactics
24:04 Action Steps
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#64 From Referral Plateau to Referral Powerhouse
#87 How to Win Clients From Other People’s Audiences
#88 5 Steps to Fast-Track Referral Partnerships
#31 How To Turn Your LinkedIn Company Page Into A Client Magnet

Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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28min
October 22, 2025#98 Your Next Client Is Already in Your Network (And How to Find Them in 10 Min a Day)
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In episode 98 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi emphasizes the importance of reconnecting with your existing network to grow your practice. She introduces a simple five-step reconnection process designed to maintain meaningful connections and create new opportunities organically. By leveraging existing relationships—your lowest hanging fruit—Sylvia demonstrates how professionals can see significant results without relying on new marketing strategies. The episode also covers common mistakes to avoid and presents a daily 10-minute reconnection practice for consistent marketing momentum.
In this episode, you'll learn:
03:01 Understanding Professional Search Trends
06:14 The Five-Step Reconnection Process
13:46 Avoiding Common Mistakes in Reconnecting
18:11 The 10-Minute Daily Reconnection Practice
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#95 What Thousands of Professionals Taught Me About Marketing That Works
#82 The New Networking (Without the Ick) That Actually Grows Your Practice
#62 Attract Clients: The "Serve First" Secret
#75 The Secret to Keep Clients Coming
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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23min
October 16, 2025#97 It's Not the Algorithm — It's Your Message
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If your marketing feels hit or miss — you're posting, showing up, maybe even running webinars — but the results aren't there… It's not the algorithm. It's the message.
In Episode 97, Sylvia Garibaldi breaks down why no marketing channel works without content and how your message is the real force behind every result you see. If you've ever said, “Social media doesn't bring me business,” this episode will change how you see content — not as extra work, but as the foundation that makes every other marketing effort work!
In this episode, you'll learn:
03:23 The Truth About Clear Messaging
07:33 The Hidden Power of Content
09:15 Visibility Meets Credibility
12:01 The Compounding Effect of Consistency
14:47 The Foundation Every Strategy Depends On
16:44 Content In Motion
20:02 Creating Effective Content
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding
#21 Visibility Matters: Strategies to Stand Out
#39 Smart Strategies to Repurpose Content and Boost Visibility
#62 Attract Clients: The "Serve First" Secret
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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28min
October 08, 2025#96 The Disney Blueprint for Turning Clients into Lifelong Fans with Vance Morris
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Join Sylvia Garibaldi and guest Vance Morris in episode 96 of the Serve First, Sell Later Marketing Podcast as they dive into Disney-inspired strategies to wow your clients and set your professional practice apart from competitors. Learn how to create unforgettable client experiences, leverage the power of emotional connections, and take actionable steps to enhance your marketing and branding from the expert who spent a decade at Disney. Listen in for invaluable insights, real-life examples, and practical advice to transform your practice into a memorable, tellable brand.

In this episode, you'll learn:
06:20 Disnifying Your Practice
09:17 Creating Unique Client Experiences
13:11 Enhancing Online Presence
17:25 The Power of Authorship
21:55 Creating Tellable Moments
23:23 Online Strategies for Professionals
25:07 Creating a Mini-Me Experience
25:43 Enhancing Virtual Meetings with Personal Touches
29:59 Maintaining Emotional Connections
35:33 Mapping the Client Journey

Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
Learn more about Vance Morris:
https://wow52ways.com
https://www.vancemorris.com
https://www.linkedin.com/in/vancemorris/
https://www.youtube.com/@Deliverservicenow
https://www.facebook.com/vance.morris.9/
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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46min
October 03, 2025#95 What Thousands of Professionals Taught Me About Marketing That Works
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In episode 95 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares The Momentum Marketing Framework™, a proven 4-stage system she developed after coaching and training thousands of professionals. Discover how this process takes the guesswork out of growth and how to move from stop-and-start marketing to predictable growth by focusing on visibility, acceleration, authority assets, and consistency. You’ll walk away with clarity on where you are now, what’s holding you back, and the exact steps to take to move forward. Don’t miss this one!
In this episode, you'll learn:
01:34 Identifying Marketing Challenges
02:19 The Momentum Marketing Framework
05:15 Visibility
11:44 Acceleration
15:58 Authority Assets
21:43 Consistency
25:33 Bringing It All Together
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#87 How to Win Clients From Other People’s Audiences
#63 Build Authority and Attract Clients with Confidence
#8 How to Use Virtual Stages To Bring In New Clients
#42 3 Key Ways to Position Yourself as a Power Player
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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29min
September 24, 2025#94 Beyond Billable Hours: The Hidden Systems That Drive Top Earners (Part 2)
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If you’ve ever wondered how to actually move from thinking about business development to doing it consistently without it feeling forced or salesy, this episode is your activator coaching session. Sylvia walks you through the habits of modern rainmakers—commit, connect, and create—and then shows you how to turn those into simple, repeatable actions that fit your rhythm, whether you’re a solo professional or leading a team. You’ll learn how to set goals you can stick to, build momentum with tiny wins, and harness accountability to keep going even when motivation dips. If you want a practice that grows with consistency and confidence, this is the episode that will get you moving!
In this episode, you'll learn:
01:12 Recap of Episode 93: The Activator Mindset
05:08 The GROW Coaching Method
09:09 Practical Steps for Solopreneurs and Firm Leaders
14:43 The Power of Accountability
17:46 Reflecting on Progress and Next Steps
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#93 Beyond Billable Hours: The Non-Obvious Habits of Top-Earners (Part 1)
#24 What Most Professionals Know But Don’t Want To Hear
#53 Transforming Law Firms Inside Out with Molly McGrath
#82 The New Networking (Without the Ick) That Actually Grows Your Practice
#76 The 80-20 Marketing Hack Your Competitors Wish You Didn’t Know
#56 Marketing Resolutions for 2025 That Will Actually Work
Rate, Review, & Follow on Apple Podcasts
"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

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26min

FAQs about Serve First, Sell Later Marketing:

How many episodes does Serve First, Sell Later Marketing have?

The podcast currently has 103 episodes available.