In this episode of Finding Your True North, host Paul Gill sits down with Dean Jensen, CEO of SoFlo Acquisitions, for a powerful conversation on faith, service, entrepreneurship, and redefining private equity with conscience.

Dean shares his personal journey—from growing up sailing through literal storms on the open ocean to navigating the figurative storms of business, family life, and leadership. At the heart of the conversation is a bold mission: protecting Main Street workers from destructive private equity practices by acquiring HVAC companies and transitioning them into employee-owned businesses through ESOPs.

This episode explores what it truly means to lead with service, why passion should follow skill (not the other way around), how to manage chaos without losing clarity, and why success is built through consistency, discipline, and long-term vision—not overnight wins.

If you’re an entrepreneur, investor, or leader searching for alignment between profit, purpose, and people, this conversation will challenge and inspire you.

🔑 Key Topics Covered

• What “True North” means for entrepreneurs and leaders

• Faith, family, and service as foundational principles

• Why traditional private equity often fails Main Street

• How ESOPs empower employees and preserve legacy

• Passion vs. skill: redefining career and business advice

• Delegation, leverage, and scaling without burnout

• The myth of work-life balance vs. real time management

• Staying calm under pressure and making decisions in crisis

• Why success requires mastering the “boring” daily work

• Raising capital with both returns and social conscience

📣 Call to Action

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Until next time, keep pursuing your True North.