Fancy statistics from your marketing people don't cut it when your techs are sitting at home and your phone's not ringing with customers. As we move into uncharted territory with tariffs rising I wanted to revisit a key component of business - how to hold your marketing agency accountable. Stephen Christopher from Wit Digital originally joined me to go over real metrics for marketing that actually tie back to your call board and bank account. His advice is even more applicable today because he knows how to break down the fluff, call out the fancy marketer reports that say a lot but show nothing useful, and give you a clear way to track what matters. You'll walk away knowing exactly what to ask for, how to measure results, and where profit is leaking through the cracks. If you're tired of guessing whether your marketing is working, this episode is the straight talk you've been needing.

What You'll Learn…

• Why your call board tells a truer story than your agency's pretty report

• The one simple mindset shift that will change how you hold marketers accountable

• How to connect the dots between metrics in marketing and actual revenue

• What to ask your agency when the leads feel light but the reports look good

• How tracking the wrong metrics in marketing can quietly drain your profits

• Why simplified reporting gets better results than data dumps full of acronyms

• The hidden reason some agencies fall apart as they grow—and how it affects you

🎧 Listen to all episodes at https://taxcoach4you.com/category/podcasts/

🤝 Connect with Stephen at https://witdelivers.com/

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💵 Want to know just how much profit you have each month? Get my Free 'Monthly Nut' Worksheet here: https://taxcoach4you.com/monthlynut/

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