In today’s episode, Matt breaks down the five biggest mistakes he sees home service business owners make that keep them stuck, stressed, and unable to scale. If you fix even one of these, your business will grow. Fix all five? Total game changer.

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Most home service business owners waste money trying to market everywhere — when the real secret is to dominate somewhere. In this episode, Matt breaks down how to create a marketing plan that works together across multiple channels — direct mail, Facebook ads, yard signs, and door knocking — all targeted in one small area. You’ll learn how to spend less, look bigger, and make your marketing compound for maximum ROI.

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In this episode, Matt breaks down how to build a home service business that private equity wants to buy. He covers the key factors that make your company valuable — from brand and marketing systems to financials, leadership, and technology. Even if you never plan to sell, these are the same things that make your business more profitable and easier to run today.

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💬 Join the FREE Facebook group for service business owners:

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In this episode, Matt breaks down why relying solely on referrals is the biggest growth trap in the service industry today.

You’ll learn how to turn “word of mouth” into a modern, repeatable system using reviews, content, and social proof — so your business can scale predictably instead of waiting on luck.

👉 Want Matt’s help with marketing or coaching?

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Most home service business owners think the answer to growth is adding more — more ads, more channels, more complexity. But in this episode, Matt breaks down why simplifying your marketing is actually the key to scaling. He shares how focusing on just a few core channels can help you generate consistent leads, reduce wasted spend, and create a marketing machine that actually works.

If your marketing feels chaotic, this episode will show you how to take control and start winning with less.

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In this episode, Matt breaks down how the simple marketing fundamentals are still generating millions in revenue for home service businesses in 2025.

He shares how he built Early Bird Roofing into a 7-figure company in just five months — using nothing flashy or complicated — just the basics done right.

You’ll learn:

What marketing strategies still work (and why most people overlook them)

The compounding effect of doing the simple things consistently

How to audit your business and get back to what actually drives growth

If you’ve been overcomplicating your marketing or chasing every new trend, this episode will remind you why mastering the fundamentals is still the fastest way to scale.

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Episode Description:

In this episode, I break down the difference between running a high-ticket vs. low-ticket home service business — and why high-ticket is the smarter play for scaling, profitability, and sanity. If you’re tired of chasing volume and want to learn how to land fewer jobs at higher margins, this one’s for you.

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In this episode, Matt talks about the fire that made you start your business — and why losing it is the reason you feel stuck, tired, or unmotivated. If you’ve been grinding but feel disconnected, this one’s for you.

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📣 Join our free Facebook group for home service business owners:

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📬 Have questions or want to connect?

Email Matt: [email protected]

In this episode, I break down a brand-new direct mail strategy we’ve been testing—and the early results are looking strong. If you’re in the home service space and want leads coming in without relying solely on digital ads, this one's for you.

I cover how we’re targeting neighborhoods, the flyer we’re using, and the tweaks we’ve made to stand out in the mailbox.

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📩 Email me: [email protected]

In this quick episode, Matt shares why blindly following advice — even from him — can be dangerous, and how to filter guidance through your own goals and instincts.

Need Matt’s help with marketing or coaching?

👉 https://www.serviceindustrycoach.com

Join the FREE Facebook group:

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Email Matt:

📩 [email protected]