Abby interviews Michael Ganda, Senior Director of Strategic Marketing at ServiceMaster, a residential and commercial restoration services company. Michael discusses the importance of trust and brand awareness in ServiceMaster's sales funnel, and how word-of-mouth marketing still plays a big role today, especially for trades-oriented businesses.

"Service Provider Marketing: Trust, Brand Awareness, and Customer Experience" with Michael Ganda

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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"Service Provider Marketing: Trust, Brand Awareness, and Customer Experience" with Michael Ganda

"Service Provider Marketing: Trust, Brand Awareness, and Customer Experience" with Michael Ganda