One of the mistakes that I often see businesses make is trying to be everything to everyone when it comes to offering their products and services.

What you offer to your customers has to be driven by the needs of your customers and this has to complement what you are already offering, which is what my next podcast guest, Intentional Sidekick, Dan T. Rogers, talks about.

In this podcast interview, he and I talk about why this was so important for him that actually helped him save money as he did not need to have a sales staff, but he was able to attract the right customers that have him grow every single year, earning him a spot on the Inc 5,000 for seven consecutive years.

Website: https://dantrogers.com/

LinkedIn: https://www.linkedin.com/company/sales-sidekick/

Schedule a Call With Me: https://calendly.com/intuitionology/30-minute-discovery-call