ServiceTitan Hacks

ServiceTitan Hacks

By Bill BrownBusinessManagement
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ServiceTitan Hacks episodes

  • Dominating Google Advertising in 2026 with Kyler Sattler at So Good Team

    AI marketing for contractors in 2026 is changing fast. In this episode, Bill Brown and Kyle Sattler break down how Google Maps, YouTube, and AI Mode are reshaping local search visibility for home service businesses 🚀


    Kyle shares how SoGood Team helps HVAC, plumbing, roofing, and electrical contractors dominate Google Maps and AI-driven results—without wasting money on outdated SEO tactics. Learn how activity, alignment, and accountability drive real growth through better systems, smarter marketing, and consistent customer experiences.

    What you’ll learn:
    • Why most growth problems aren’t lead-related, they’re operational
    • How to fix misalignment between marketing and customer experience
    • The role of CSRs, training, and accurate booking data in scaling up
    • Google Maps strategies that actually move the needle in 2025
    • Why YouTube and Google Business Profile are key to AI visibility
    • What “AI Mode” means for SEO and how to prepare before it replaces blue links
    • The surprising role Reddit plays in Google’s new ranking system
    • How to earn better Google reviews that boost authority and conversion

    🎧 Guest: Kyle Sattler, Chief Process Engineer at SoGood Team
    📍 Website: sogoodteam.com

    Join the ServiceTitan Hacks Facebook Group 👇
    Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
    https://go.st-hacks.cc/servicetitanhacks

    54 min
  • How a Legally Blind Master Plumber Built a 40‑Truck Empire with Bob Beall

    ServiceTitan veteran shares 15 years of trade tech evolution and the future of recruiting in plumbing, HVAC, and beyond 🚀💧

    Discover how Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh, scaled from 3 trucks to 40 while adapting to ServiceTitan and modernizing recruiting to attract Gen Z talent.


    In this episode of Home Service Business Hacks, Robert discusses:
    • The transition from Yellow Pages to PPC and cloud-based software
    • Lessons from being one of the original ServiceTitan users
    • Strategies for training, recruiting, and retaining young tradespeople
    • How technology and AI are reshaping plumbing businesses
    • His mission to give back through his new “Bob is the Plumber” podcast and training school

    🎁 Giveaway: The first few listeners who fill out the form at bobistheplumber.com get a free swag bag!

    👉 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
    Join the ServiceTitan Hacks Facebook Group: https://go.st-hacks.cc/servicetitanhacks

    Guest: Robert Beall
    Owner, Mr. Rooter Plumbing of Pittsburgh
    Website: mrrooter.com/pittsburgh
    YouTube: Bob is the Plumber
    Facebook & Instagram: @bobistheplumber

    31 min
  • ServiceTitan Field Pro - ServiceMVP Edition with Joe Crisara from ServiceMVP

    AI for Home Service Contractors 🤖

    Learn how Joe Crisara’s OptionBuilder AI is transforming HVAC, plumbing, and electrical sales by helping techs build premium repair and replacement options in seconds. Discover how this AI-driven approach can raise average tickets and simplify pricing for your team.


    In this episode of Home Service Hacks, Bill Brown talks with industry legend Joe Crisara of Service MVP about pure motive service, AI automation, and the new wave of training that fast-tracks techs into six-figure producers. They share real-world stories from the field and discuss how freedom through choice improves sales, customer satisfaction, and retention.

    Highlights:
    - The “problem stack” vs. “solution stack” strategy 💡
    - Using AI to simplify flat rate pricing and option sheets
    - The future of virtual sales calls in home services
    - Balancing repair vs. replacement for maximum profit
    - Fast-tracking techs with AI training tools

    Connect with Joe Crisara: ServiceMVP.com
    Explore OptionBuilder AI: https://optionbuilder.ai/

    Join the ServiceTitan Hacks Facebook Group 👇
    Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
    https://go.st-hacks.cc/servicetitanhacks

    1 hr 16 min
  • Why Contractors Must Put Prices Online — The Truth About AI and Sales with Paul Redman from Contractor Commerce

    Is online pricing the future for HVAC and home service contractors? 🏠💰 In this episode, we uncover how transparency, eCommerce, and AI are reshaping homeowner expectations and contractor profitability.


    Bill Brown sits down with Paul Redman, President of ContractorCommerce.com, to explore how contractors are turning their websites into powerful online stores. Learn how to attract better leads, increase average tickets, and use AI tools to simplify pricing, sales, and customer communication.

    What you’ll learn:
    • Why showing pricing online builds trust—and drives higher close rates
    • How AI search will change how homeowners find and hire contractors
    • The evolution of Contractor Commerce and the impact of digital buying journeys
    • How transparency helps technicians sell with confidence
    • Steps to test online selling with low risk

    💡 Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.

    Join the ServiceTitan Hacks Facebook Group:

    https://go.st-hacks.cc/servicetitanhacks

    Guest: Paul Redman – President, ContractorCommerce.com
    Host: Bill Brown – Home Service Hacks Podcast

    48 min
  • Stop Tech-Stack Bloat: Build a Real Technology Roadmap w/ Jenny Benbrook (Powerhouse Consulting Group)

    Contractors are drowning in software. In this episode, Bill Brown sits down with Jenny Benbrook of Powerhouse Consulting Group to show you how to replace “shiny-object” chaos with a clear technology roadmap tied to business goals. We cover when ServiceTitan actually makes sense, how to fix foundations before layering AI, and the real costs of duplicate tools, unused licenses, and DIY implementations.

    What you’ll learn:

    • Why a tech roadmap belongs next to your marketing budget

    • The minimum viable foundation before turning on inventory, reporting, or AI

    • How to size ServiceTitan adoption by company stage and goals

    • CRP (Contractor Resource Planning): budget, stack selection, and rollout

    • Avoiding hidden profit killers: tool overlap, poor onboarding, bad data

    • Accountability loops for tools like Rilla/SalesPro and AI coaching

    • The five vendor-evaluation questions to ask every time

      Topics discussed: ServiceTitan optimization, third-party vs native tools, Atlas expectations, inventory prerequisites, data trust and dashboards, PE/operator viewpoints, change management, SOPs, and realistic onboarding timelines.

      Guest:

      Jenny Benbrook, Powerhouse Consulting Group — ServiceTitan Titanium Partner helping contractors optimize core systems and design right-sized tech stacks.

      Who this is for:

      • Owners, GMs, and ops leaders who want fewer tabs, cleaner data, and software that actually drives profit.
      • Subscribe for more: AI, automation, pricing, and ops that work in the field.

        • 👉 Join the ServiceTitan Hacks Facebook Group:

        Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and proven tactics contractors are using to boost revenue.
        https://go.st-hacks.cc/servicetitanhacks

        Guest Links:
        Website: https://mypowerhouse.group/

        1 hr 8 min
      • From Truck to Boardroom: How Technicians Build Real HVAC Businesses with Kelley McKay from HVAC Millionaire University

        Struggling to grow your HVAC business beyond the truck? 🚐💨 In this episode, HVAC industry veteran and coach Kelley McKay shares the exact mindset shifts, processes, and strategies that helped him scale from technician to building a sustainable, scalable, and sellable company.


        Learn how to recognize your limitations, pivot from working in your business to working on it, and train a team you can trust. Kelley and host Bill Brown dive deep into the real challenges contractors face—burnout, mindset traps, financial pitfalls, pricing mistakes—and how to overcome them with proven systems.

        What you’ll learn in this episode:
        ✅ How to step back from the daily grind and identify new growth opportunities
        ✅ Why processes and accountability are non-negotiable to scale
        ✅ The truth about branding, sales, and customer relationships in HVAC
        ✅ How to transition from surviving on service calls to building long-term value
        ✅ Lessons learned from failing forward, lawsuits, and even running a company remotely

        About the guest:
        Kelley McKay is an HVAC expert, author, and business coach with nearly 30 years in the trades. As co-founder of HVAC Millionaire University and Amplified Life Collective, he helps contractors escape the truck, grow profits, and build businesses that don’t rely solely on them.

        🎁 Free Giveaway: Kelley is offering a free VIP game plan session to anyone who registers for his next Book More Calls, Close More Deals masterclass. Details at Hvacmillionaire.com

        👉 Join the ServiceTitan Hacks Facebook Group:
        Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and proven tactics contractors are using to boost revenue.
        https://go.st-hacks.cc/servicetitanhacks

        Guest Links:
        Website: Hvacmillionaire.com
        YouTube: https://youtube.com/@hvacmillionaire
        TikTok: https://www.tiktok.com/@coach_kelley

        Listen in and discover how to break free from the truck and finally build the business you’ve always envisioned. 🚀

        1 hr 34 min
      • Fix Your P&L or Fail: Surgical Finances for Home Services with Norris Ayvazian from Service Crucible

        Trades coaching myths exposed: Learn why cookie-cutter playbooks don’t work and how to fix your P&L, operations, and buy-in issues for real growth.

        🚀 Contractors will walk away knowing exactly what to prioritize to scale from $1M to $10M and beyond.


        In this episode, Bill Brown sits down with Norris Ayvazian, founder of Service Crucible, to unpack:
        • Why most financials are set up incorrectly and how to fix your chart of accounts 📊
        • The 3 P&L red flags contractors overlook (commissions, advertising, wages)
        • How private equity views home services and what contractors can learn from it 💰
        • The importance of natural team buy-in vs. forced change
        • Marketing spend and customer acquisition: treating channels like stock investments 📈
        • Building an AI-powered knowledge base to capture processes and eliminate inefficiency 🤖
        • The role of memberships, LTV, and service-to-install balance in long-term profit

        This is a straight-shooting conversation about what’s broken in contractor coaching and how to build a business that customers, employees, and even investors value.

        👉 Join the ServiceTitan Hacks Facebook Group
        Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
        https://go.st-hacks.cc/servicetitanhacks

        Guest: Norris Ayvazian | Service Crucible
        https://servicecrucible.com/

        1 hr 10 min
      • Automation First, AI Second: Practical Systems for the Trades with Guests Tersh Blissett & Josh Crouch with Trade Automation Pros

        Bill Brown interviews Tersh Blissett and Josh Crouch about the real difference between automation and AI, and how HVAC, plumbing, and electrical businesses are using processes, automations, and AI to save time and scale. They share hands-on examples, common tools, and why automation often comes before meaningful AI in the trades.

        Key takeaways include documenting and optimizing processes, automating repetitive tasks (especially those done three or more times per week), using tools like Zapier and custom GPTs, and implementing transparent pricing and follow-up automations. The episode also highlights their Tap into the Future event in Savannah, Oct 3–5, with live automation workshops.

        AI vs automation in the trades: what's the difference and how should contractors actually be using these tools? In this episode, Bill Brown sits down with Tersh Blissett (Trade Automation Pros, Service Business Mastery Podcast) and Josh Crouch (Relentless Digital) to break down real-world AI and automation use cases in HVAC, plumbing, and electrical businesses.


        You’ll learn how top contractors are saving hours with smart automations, where AI actually fits in, and how to avoid wasted tools that don’t move the needle. The guys share industry stories, tech stacks, practical starting points, and predictions for how service businesses will look in 2030.

        What you’ll hear in this episode:
        ✅ AI vs automation in the trades (what contractors really need)
        ✅ Building systems and processes that scale
        ✅ Tools like Zapier, CastMagic, Plaud, and PhoneTap explained
        ✅ How AI agents are already changing workflows in service companies
        ✅ Hiring, training, and SOP automation tips
        ✅ Predictions for pricing, private equity, and the future of sales in the trades

        📍 Event: Tap into the Future – AI and Automation Unleashed, October 3-5 in Savannah, GA (with the Savannah Bananas) 👉 https://tapintothefuture.ai/

        👉 Join the ServiceTitan Hacks Facebook Group:
        Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
        https://go.st-hacks.cc/servicetitanhacks

        Guests:
        Tersh Blissett – Co-Founder, Trade Automation Pros | Host, Service Business Mastery Podcast | HVAC Top 40 Under 40
        Josh Crouch – CEO, Relentless Digital | Marketing Automation Expert | HVAC Top 40 Under 40

        1 hr 18 min
      • AI Voice vs. Human CSRs: The Future of Home Service Calls with Nate Keller from Free-2-Grow

        AI call handling is transforming home service businesses. In this episode, we dive into how AI voice assistants are booking jobs, capturing every call, and outperforming traditional call centers. Can contractors who don’t adopt AI survive the next 5 years?


        Nate Keller from Free-2-Grow.com joins to explain how their AI-powered voice platform helps HVAC, plumbing, and electrical companies answer every call 24/7, integrate directly with ServiceTitan and other CRMs, and boost booking rates up to 80%. We cover real results from the field, fears about customer experience, and what the future of AI means for CSRs and technicians.

        What you’ll learn in this episode:
        📞 How AI voice captures 100% of inbound calls, including after-hours and overflow
        ⚡ Why contractors using human-only call centers are seeing lower booking rates
        📊 Metrics to track to know if AI is working inside ServiceTitan
        🤖 How AI is trained to sound natural, empathetic, and aligned with your brand
        💡 Where AI is headed next: from outbound scheduling to helping techs in the field

        Case studies covered:
        ✅ JM Mechanical (HVAC): 70%+ booking rate with faster follow-up
        ✅ Mr. Electric of Delaware: 79% booking with 24/7 AI coverage
        ✅ By the Book Plumbing: 100% call capture and consistent conversions

        Nate also shares insights on onboarding, CSR adoption, customer sentiment, and why call centers are rapidly shifting from human labor to AI-first technology.

        🚀 Join the ServiceTitan Hacks Facebook Group:
        Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
        https://go.st-hacks.cc/servicetitanhacks

        Guest: Nate Keller, Chief Sales Officer at Free-2-Grow.com
        Free-2-Grow specializes in AI-powered voice solutions for home service businesses.

        Learn more about Free-2-Grow 👉 https://go.st-hacks.cc/free-2-grow

        46 min
      • Omni SEO: How AI Answer Engines Are Reshaping Contractor Marketing with Corry Cullather from WebFX

        Homeowners are no longer just searching on Google — they’re turning to AI engines like ChatGPT and Perplexity. Is your contracting business ready for Local SEO, Core SEO, and Omni SEO? In this episode, Bill Brown and guest Cory Cullather from WebFX break down how AI-driven search is rewriting the rules and what contractors must do to rank where homeowners are actually looking 👀


        You’ll learn:
        ✅ Why most contractors quit SEO too early and how long ROI really takes
        ✅ The difference between Local SEO, Core SEO, and Omni/AI Engine SEO
        ✅ How to align marketing expectations with execution so agencies don’t “burn the bridge”
        ✅ Why brand strength influences customer acquisition costs more than ads
        ✅ The future of lead attribution with ServiceTitan and CRM integrations
        ✅ What private equity really looks for in contractors during acquisitions

        Whether you're roofing, HVAC, or another trade, this conversation uncovers the mindset shifts and strategies needed to build a durable online brand in 2025 and beyond.

        Join the ServiceTitan Hacks Facebook Group 👇
        Connect with 9,000+ ServiceTitan power users. Access free resources, AI automations, and revenue-boosting tactics tested in the field by contractors like you.
        👉 https://go.st-hacks.cc/servicetitanhacks

        Guest: Cory Cullather, WebFX

        54 min

      About ServiceTitan Hacks

      From the publisher's feed

      ServiceTitan Hacks is the podcast where innovation meets the home service industry. Join host Bill Brown, a former Inc. 5000 HVAC company owner with 25 years of industry experience and a background…