Brad Iturriaga, CEO of RV Housing Group, shares his philosophy that authentic service to displaced families creates business success in the temporary housing industry. He explores how prioritizing people's needs over sales goals has helped his company thrive while providing genuine stability for families during crisis situations.

• Difference between selling and serving: businesses that prioritize service naturally succeed at sales
• Authentic care isn't sustainable if faked - it must be in your DNA to truly help people
• On-site RVs provide stability for families by keeping them close to their property during repairs
• Many families initially skeptical about RV living end up grateful they chose this option
• Company philosophy: "Just because it's not our fault doesn't mean it's not our problem"
• Measuring success through being clients' automatic first choice, not just financial metrics
• Staff are instructed to treat every customer like they would their own family members
• Continuous improvement through honest customer feedback and filling service gaps

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