Serving versus Selling makes great business sense today.

Gone are the days of one way marketing and sales strategies that were more “bullhorn” (and bulldog) in approach.

Social Media and Online tools have given the customer a voice like never before and with that voice they want more from you.  They want a dialogue and trust, not smooth talk and a slick presentation before they move on to the next prey.  The time has come for businesses to understand that serving makes good business sense, and that hard-core selling needs to be dropped in the trash can.

I dive into the “how” and the “why” that serving makes sense as the model for business selling today.