An interview with Kerry Kingham of KTSB Consulting. Kerry's business helps SMEs improve the effectiveness of their sales teams & activities, successfully navigate change, and build & nurture healthy organisational cultures. Kerry has 30-year background in sales, communication and change management, building sales teams and processes from the ground up. Kerry’s passion and services are focused on developing positive performance and exceptional customer experiences through people and processes. In this interview, Kerry talks about nurturing effective and vital sales behaviours in "non-sales" teams, the need to understand customer needs and tailoring engagement strategies to employee motivations.