An interview with Owen Williams, Director of Exceed 100, a Brisbane-based consultancy that helps organisations bridge the gap between strategy and implementation. Owen has a 25-year background in commercial, technical and leadership roles in the Australian agribusiness industry, and specialises in sales strategy, value proposition development, product positioning, go-to-market strategy and procurement processes. In this interview, Owen shares his take on the fundamentals of SME success, the vital nature of clear, customer-tested value propositions and the need for all in a team to be over and owning your organisations strategic plan.