Hello and welcome to the Kaz Johnson Show, my name is Kaz Johnson and I am your host today, this is episode 101 and today I am talking about creating a lead magnet that will increase your sales.

Without a doubt, creating and growing a mailing list has to be one of your top priorities in your business. But you need to create a lead magnet that is right for your business, otherwise, you will not attract the right people to your business.

I have said it before, and I will say it again, start with the end in mind, and failing to plan, is planning to fail. So here we go. Let's start with the planning.

By starting with the end in mind you need to plan what do you want to achieve? Do you have a course on a subject you want people to join, or maybe you have a membership program that you want people to enrol in. By giving out some free content either as a checklist or perhaps some information from your course or membership, you could give away for free that will help them achieve their pain point.

In giving away some free content, you will align your business with your ideal customer, which brings me to your ideal client....

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