Hello and welcome to the Kaz Johnson Show, my name is Kaz Johnson and I am your host today, this is episode 102 and today I am talking to you about creating a pdf ebook that you can either give away as a lead magnet, sell on your own website or places like Amazon as a print book or an ebook for Kindle.

First, you need to plan it all out… you know that I am a huge believer in planning… Let's start by looking at some of the topics you could write about. They need to align with your core deliverables and it needs to be something you are passionate about. Why? Because your readers will feel that you are passionate about your subject, and if you are not, whey should they be? The other reason is that when the going gets tough, your passion will see you through.

Are you ready? So, let's start by doing some research...

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