Literally meaning it is a page that your subscriber lands on, it is a standalone web page that has been specially made for the purpose of using it as a marketing or advertising campaign.

These lead generating pages seek to turn the visitor into your business with the sole purpose of capturing the visitor's information, ideally, just the visitor's name and email address so that you can start to nurture your visitor to engage in a relationship with that person by sending them emails that will give useful information that hopefully will turn into a sale.