A person walked down the street snacking on a chocolate bar, another clueless person eating peanut butter appeared walking in the opposite direction, and then the two people collided. “Hey, you got chocolate in my peanut butter,” one said. The other person replied, “Hey, you got peanut butter in my chocolate!” And with this a simple ad campaign bore a perfect description of the melding of two components that were good alone, but together, perfection. Horror and Comedy. Like Hershey and Reese’s. Delicious together. Enjoy