Join Dylan and Alisha as we discuss Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters, a book about creating something new instead of competing in crowded markets. In this episode, we explore ideas like becoming "the one", building businesses that become the default, and why culture and bold thinking play such a big role in success. We reflect on where these concepts translate beyond tech startups and where their usefulness becomes more limited in everyday business.