During one’s lifetime, people can expect to give and receive feedback, of both a positive and corrective nature, at work and in family and social settings. Feedback is not easy to do and many people avoid feedback altogether. The authors present their rationale for using active listening and responding skills to build a relationship between the feedback giver and the feedback receiver in order to strengthen the chances that feedback will be successful. This process, referred to as preplanning for feedback, helps to build a relationship that will support the exchange of both positive and corrective feedback.