100% Healthy-ish

Session 5: When You Feel Like You’re Fighting a Losing Battle

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In this episode of Sessions - a podcast series where Jillian works with individuals, live, 1:1 - Jillian works with a registered holistic nutritionist and fitness coach who is struggling to find her footing in the anti-diet world. How do you compete with a 60 billion dollar weight loss industry and years of indoctrination? How do you offer up trust when all anyone is really interested in is control? 

In this episode they cover:

  • Messaging. Being very clear on what you do and what you sell to avoid frustration.
  • How to work with people who want to be DONE with dieting... but also want to lose weight?
  • Is it confusing to post about food on social media? Does it send the wrong message?
  • Shrugging off assumptions about your profession
  • Are you strong enough in the fundamentals of this work? Is it possible that personal wavering is affecting your message?
  • How the diet industry is co-opting anti-diet messaging and making it so messy for everyone
  • A niche can be many things - it doesn't need to be a condition. It could be an age group!
  • The need to find community and persevere

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    100% Healthy-ishBy Dr. Jillian Murphy, ND (she/her)
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