In this episode, I speak to Ben Weber, formerly VP of ML at RZR, to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many marketers view AI as "plumbing," Weber explains why understanding what happens in the data center is critical for performance, reliability, and cost-efficiency.

The discussion dives deep into the strategic advantages of on-premise infrastructure, the transition from legacy systems to advanced deep learning frameworks, and how generative models are revolutionizing app onboarding. Weber also deconstructs common industry myths, arguing that complexity doesn't always equal profitability and that "set it and forget it" AI is a dangerous oversimplification in a competitive landscape. Whether you're a UA lead or a Head of Growth, this session provides a practical checklist of questions to ask your partners to ensure your AI stack is truly built for sustainable growth.

Chapters:

00:00 – Predicting Conversions in Mobile Advertising

01:30 – Why Marketers Should Care About Infrastructure

03:15 – Leveraging Generative Models for App Onboarding

07:20 – The Hidden Benefits of On-Premise Data Centers

09:20 – Speed and Latency: The 120ms Threshold

13:15 – Myth #1: Is Deep Learning a "Solved" Problem?

16:00 – Myth #2: Complexity vs. Profitability

18:55 – Myth #3: The Dangers of "Set It and Forget It" AI

24:10 – Building the "Trust Layer" for Reliable Pacing

27:45 – Checklist: 3 Questions for Your AI Partner

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⚡Website - https://www.mobilegrove.com