<p>How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients. </p>

How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients.

<p>How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients.&nbsp;</p>

Set Yourself Apart From the Competition

We give lawyers like you the tools you need to help build the practice that's right for you.

In each episode, Cécile Roche (a marketing consultant who specialises in law firms) and Jon Passaro (an executive coach for lawyers) pick apart a topic that has proven crucial for allowing their clients to grow sustainable and thriving practices.

The excellent music at the beginning of each episode is Groovy Bassline, by Laurent Vernerey and Raphaël Chassin. Huge thanks to them, as well as to Illustration Musicale and Universal Production Music France, for having granted us a licence.

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We give lawyers like you the tools you need to help build the practice that's right for you. In each episode, Cécile Roche (a marketing consultant who specialises in law firms) and Jon Passaro (an executive coach for lawyers) pick apart a topic that has proven crucial for allowing their clients to grow sustainable and thriving practices. The excellent music at the beginning of each episode is Groovy Bassline, by Laurent Vernerey and Raphaël Chassin. Huge thanks to them, as well as to Illustration Musicale and Universal Production Music France, for having granted us a licence.

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Set Yourself Apart From the Competition

Set Yourself Apart From the Competition