Not That Kind of CEO - Business for Female Entrepreneurs

Financial Confidence for Mompreneurs (Even If You’re Not “Good With Numbers”)


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Most mompreneurs don’t struggle with money because they’re “bad with numbers.”

They struggle because money feels loaded… emotional… unfamiliar… and honestly, a little terrifying. Especially when you’re building a business in the middle of motherhood and your brain is already running a hundred open tabs.

I spent years working as a financial VA, and let me tell you something: almost no one feels naturally confident with their numbers. Not the beginners. Not the seasoned entrepreneurs. Not even the women who look like they’ve got it all together on Instagram.

So this episode is your permission slip to stop pretending you “should already know this” and actually learn the pieces that make money feel safe, simple, and doable. Because financial confidence isn’t about being perfect at math, it’s about understanding yourself, your patterns, and what your nervous system needs in order to make clear decisions.

Inside this episode, we talk about the mindset shifts, tiny habits, and identity upgrades that help you stop avoiding your finances and finally feel grounded in them. If money has ever made you anxious, avoidant, or convinced you’re the only one who “doesn’t get it,” this conversation will feel like an exhale.

Resources named in the episode:

Download the 11 journaling prompts for financial success

Instagram Money-babes:

Celine Charlotte (Dutch account)

Tori Dunlap

FOLLOW AYLA: @ayladenhartog

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Not That Kind of CEO - Business for Female EntrepreneursBy Ayla den Hartog