Seth Freeman is the Chief Marketing Officer at Buffalo Wild Wings and as you will hear in his voice, he is passionate about the brand, and more importantly, the customer experience for every single person that touches it. We dig into a few of their customer profiles – namely Sean and Frank – who they are, what they consume and how they are engaging with them. Outside of the obvious March Madness and football viewers, we talk about Live Action TV and the unexpected fan groups that are coming inside including The Bachelor fans. We also riff on gaming and streaming in venue, localizing the experience and being a physical brand in a digital world.