A while back I heard a quote from Seth Godin talking about his community. He said, “People like us do things like this.”

In typical Seth fashion, that statement is equally profound and impressively simple.

Think about your tribe, your crowd, your crew, whatever you call them. How do people in your audience know they belong in your group?

Is it a behavior pattern? Is it a solidarity against or for a movement or cause?

Today, I want you to make a list of the desired characteristics or traits you would love to see consistently show up in your crowd. These could be values or traits like resilience, passion, loyalty, grace, spontaneity, or any number of other options.

The key is answering the question, “What do people in my audience do that I would love to see more of in the world around me?”

That’s the trait you want to encourage. Those  are the values and behaviors you want to model for your crowd.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”