Business Week calls him "the ultimate entrepreneur for the Information Age." Meet Seth Godin, author of 10 seminal books on marketing including his latest, "Meatball Sundae: Is Your Marketing Out of Sync?" Best known for his NY Times and WSJ bestseller "Purple Cow" and for coining the phrases ideavirus and permission marketing, Seth shares with Susan the 14 trends no marketer can afford to ignore including authenticity, atomizing the world, the impact of infinite channels, the end of the advertising "big idea" and how to manage the "new gatekeepers." Meatball Sundae is more than a marketing book, it permeates business strategy entirely. From spreading your ideas via the web rather than your mass advertising to understanding that you are now in the business of "soft qualities" to create differentiation, Seth gives actionable advice you can use to rethink your business strategy today.

Seth talks about the best thing about living right here and right now, his best tips for making a powerful presentation and how social networking will evolve. He shares the one book he's most recommended to his friend and one of the books that has changed his life and why "The Art of Possibility: Transforming Professional & Personal Life by Ben Zander. You'll end this show with hope and action items that will drive your life and your career forward in a powerful way.