Writing isn’t about talent, motivation, or finding the right system.

In this live, in-class session, Seth Godin challenges the way most people think about writing. He explains why writer’s block is a myth, why bad writing is part of the process, and why committing to a practice matters more than waiting for clarity or confidence.

Rather than focusing on publishing or outcomes, Seth pushes writers to do the work that actually leads somewhere, showing up, writing things worth standing behind, and shipping creative work even when it feels uncomfortable.

This episode is especially relevant for writers, creators, and thought leaders who know they have something to say but haven’t built the habit of saying it yet.