North Star Podcast

Seth Godin: Purple Cows

06.14.2017 - By David PerellPlay

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In this episode, Seth Godin discusses the importance of failure, dancing with the fear of it, and his unique perspective on education. He is the author of 18 books that have been best sellers around the world. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. 

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. 

His newest book, What To Do When It's Your Turn, is already a bestseller.

"Work worth doing involves changing people. That's what we do. What change are you seeking to make?"

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