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In this episode, Mike is joined by Seth Goldman. Seth is the Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat. 

Seth co-founded Honest Tea and continued to lead the company after it was acquired by the Coca-Cola Company in 2011.  After finishing his time with the  Coca-Cola Company at the end of 2019, Seth stepped down from Executive Chair to Chairman of the Board of Beyond Meat. He is also the author of the book, Mission in a Bottle, a book that details the journey of building Honest Tea. 

Throughout this episode, Seth talks about scaling Honest Tea, how running the business changed after joining the Coca-Cola company, what he is doing differently now building Eat the Change, his process writing Mission in a Bottle, one of the craziest things that has happened to him as an entrepreneur, what mentorship means to him, and so much more. 

Connect with Seth on LinkedIn

Seth’s Book: Mission in a Bottle