CEO: Chief Eternal Optimist with Kevin Rutherford

Seth Goldman is Successfully Reinventing Ice Tea, Again! - CEO Just Ice Tea | Former Honest Tea CEO


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Seth Goldman, the Founder and CEO of Just Ice Tea, and the mastermind behind the iconic Honest Tea brand (which he later sold to Coca-Cola) sits down and talk about business, culture, and even a quick chat on running 10 miles after eating 20 donuts. Following the acquisition of Honest Tea, Coca-Cola chose to discontinue the brand, leaving a void in the market. Undeterred, Seth embarked on his second journey in reinventing the ice tea industry with Just Ice Tea. Remarkably, Seth and his t...
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CEO: Chief Eternal Optimist with Kevin RutherfordBy Kevin Rutherford

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