Wharton Launch Pad

Seth Goldman | JUST Ice Tea


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Seth Goldman and Barry Nalebuff could hardly have been more successful in founding Honest Tea which became a significant business for Coca Cola. Seth tells the riveting story of what he did when a Coke executive reached out to say it would shut down Honest. (Originally aired on SiriusXM Business Radio.)

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Wharton Launch PadBy The Wharton School - Professor Karl Ulrich and Shasta Ventures - Rob Coneybeer