Seth Goldstein talks with Jason Barnard about the podcast brand power.

Podcast Brand Power! Seth Goldstein—founder of Goldstein Media and host of Entrepreneur's Enigma—reveals how to transform your personal brand into unstoppable business success through strategic content distribution. Drawing from 15+ years of entrepreneurial experience and expertise in podcasting strategy, Seth breaks down his proven systems for leveraging multi-channel content to build authority and create meaningful connections that drive revenue.

Get ready for a deep dive on:- The "content flow" strategy that maximizes your creative output without burning out- How to systematically repurpose one podcast episode into weeks of multi-platform content- Why owning your digital real estate is crucial (and how to avoid the "rented space" trap)- AI-powered content creation tools that actually work—and where they fall short- The exact process for turning podcast appearances into brand authority and business opportunities- How to balance personal and corporate branding when your name IS the business- Strategic YouTube optimization secrets that most podcasters completely miss- The newsletter-to-social media pipeline that keeps your audience engaged across platforms

This episode delivers actionable, battle-tested strategies for entrepreneurs, founders, and executives ready to build a personal brand that drives real business results in today's content-saturated world.

#PodcastBrandPower #PersonalBranding #ContentStrategy #PodcastingSuccess #DigitalMarketing #EntrepreneurJourney #FastlaneFounders #SethGoldstein #BusinessBranding #ContentRepurposing #PodcastMastery #OnlineAuthority #BusinessGrowth #ContentCreation #MarketingStrategy

What you’ll learn from Seth Goldstein

This episode was recorded live on video August 19th 2025

https://www.youtube.com/watch?v=7xPl04yVDZ4

Links to pieces of content relevant to this topic:https://linkedin.com/company/podcast-masterySeth Goldstein

Transcript from Seth Goldstein with Jason Barnard on Fastlane Founders And Legacy. Podcast Brand Power

[00:00:00] Seth Goldstein: It's about the flow. And people hate when I say that, but it's about the flow. It's about when you have an idea and if you have time to do, act on that idea right away. Go do it right then. Just go work on the blog post, the podcast, the idea you're working on. If you don't, write it down in as quickly, in as much detail as possible.

[00:00:23] Otherwise, you're not gonna remember it. 

[00:00:25] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard. 

[00:00:54] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Seth Goldstein. 

[00:01:05] Seth Goldstein: How's it going? How you  doing? 

[00:01:06] Jason Barnard: I'm doing absolutely fine.

[00:01:08] Seth Goldstein: This is a pleasure.

[00:01:09] Jason Barnard: It's a delight to have you on the show. I was on your show a few months ago. That was absolutely delightful, and you're a podcasting expert. You use podcasts to boost your personal brand and your business brand, but it's all about content for you. You use the podcast as the launching pad, but just before we get into that, I always show the search results for my guest's name.

[00:01:33] Your name is Seth Goldstein. 

[00:01:35] Seth Goldstein: The trick is Seth M. Goldstein. If you do a Seth M. Goldstein, I'm all over the place. Seth Goldstein is too complex. It's not too complex. It's too common for a name. And honestly, Seth Goldstein, the angel investor, I know him personally because we fought for the verified username on Facebook when they first came out with that. We were on chat at 12 midnight.

[00:02:00] Jason Barnard: Right.

[00:02:00] Seth Goldstein: And he got it before me because I had to do a refresh. 

[00:02:03] Jason Barnard: Brilliant. So when you have a common name, adding the middle initial disambiguate, and that's a great way.

[00:02:09] Seth Goldstein: I was a journalist for six years and I made it purposeful. I knew that back in 2006, the early aughts. And I was like, all right, I'm gonna be Seth M. Goldstein. I'm not a big fan of my middle name. It's Plain Jane. It's Michael. But Seth M. Goldstein I come up for, and I have sethgoldstein.me. I have sethgoldstein.net. I have everything around that, but I don't have the.com because Mr. Angel Investor turned the table. Seth Goldstein out in San Francisco has that.

[00:02:43] And we joke, the thing is we become friendly in that way because we're joking about where is everyone on top of the branded search essentially. Then there's also a Carnegie Mellon professor named Seth Goldstein. And when you go to edu, there's no beating that.

[00:03:02] Jason Barnard: Right. So sometimes you become friends with your namesake because you're discussing who's dominating the brand service. But now what you do for your own personal brand and your business brand is create a lot of content. And I really want to kind of look into that and focus on how much time it takes to create content for a personal brand. You invest a lot of time.

[00:03:26] Seth Goldstein: It can take a lot, but when you get into a flow, it's about the flow. And people hate when I say that, but it's about the flow. It's about when you have an idea and if you have time to do, act on that idea right away. Go do it right then. Just go work on the blog post, the podcast, the idea you're working on.

[00:03:45] If you don't, write it down in as quickly, in as much detail as possible. Otherwise you're not gonna remember it. And that's the biggest thing I've learned. And it's not because I'm ADD, which I am. 

[00:03:56] But anyone than a mother will forget that brilliant idea. And it's kind of almost a cliche now, but leave a notepad or your phone with a notepad open next to your bed in nighttime. It goes against everything about getting good night's sleep. But if you wake up with a good idea, you're not gonna fall back to sleep because you're gonna try to remember it. Write it down, and then go back to sleep and then the next morning you look at it. And sometimes the idea is total garbage.

[00:04:25] And sometimes the brilliant, sometimes some of the best ideas come to me when the actual writing down isn't accessible. So I always make sure I have a notepad somewhere handy. 

[00:04:35] Jason Barnard: Okay. Right. Well I use my phone. I've got the vocal recorder on the phone so I don't even have to turn the light on. I just record an audio.

[00:04:43] Seth Goldstein: I'm not coherent at three o'clock in the morning. I've tried that. I spend more time deciphering it, putting it into AI. I'm saying, what the heck did I just say? AI shrugs and says, Seth, you're on your own, buddy. So when AI says, no way, or gives you some gobby cook, that makes no sense. It's better to just write it down. 

[00:05:05] Jason Barnard: Right. So for creating content, you focus on podcasts and then you repurpose. So is it more podcast guesting or podcast hosting? 

[00:05:13] Seth Goldstein: I host. I'm a very big on podcast hosting. I do guest, especially when someone like, you know, as esteemed as yourself asks me to be on your show.

[00:05:20] I'm like, Jason wants be on his show. Yeah. But I've been getting more into guesting lately because I find that it helps my podcast grow as well. Entrepreneur's Enigma, which is a self plug right there for my show, which I had Jason on. But I found that I like to host because I'm a former journalist. Well, I like to say a recovering journalist and it never quite left me.

[00:05:47] So I like to ask questions. I like to learn about people and all that stuff. I do a 20 or 25 minute podcast. Then slice it and dice it in OpusClip or Memento or whatever they're called now. AI gets their hands on it and kind of gives you some ideas for clips. I always go in there and edit them because it's never perfect.

[00:06:08] 'Cause AI is AI, it's not a human. So production wise for me, I'd say for an episode, because I produced it myself. I mean I edit it and all that stuff together. Editing the show together because I know where I went with it. 15 or 20 minutes. About two minutes to every minute for me.

[00:06:28] Because I've gotten that efficient with it. And we're also not trying to do NPR quality here. We're not trying to do National Public Radio quality show here. We're trying to do a podcast, so it's a little different where you don't have to get out every um and ah, you don't have to talk like Terry Gross and all that stuff.

[00:06:44] Then what I'll do is I will then put in an OpusClip, clip it up. Schedule this out with the topics that I wanna talk about, get this out to social media. I'll then also put 'em into a newsletter that I do every week called Marketing Junto, and I'll advertise the podcast. It's almost like a late night TV show.

[00:07:05] It's like, come out, you have your monologue, and then you have your special guest, which is the podcast. At least in the States, Jimmy Fallon does it, there's no cards. There's a little skit, so there's a lot of the found links. I have that interesting things. I find a quick ad break, and then I have other weird and wacky web finds, and that takes me longer.

[00:07:32] That would probably take me three hours to put together a weekly newsletter fully. Give or take. Sometimes it's faster. It comes in with that monologue. That's the hardest thing.