In this episode, Mike Kepka sits down with Seth Graye —VP of Business, Operation, and Technology at Mainstream Video Productions— to dive into the "nuts and bolts" of how data transforms video from a creative gamble into a measurable success. Seth shares how he moved from the world of high-stakes cemetery sales to mastering the metrics behind video funnels, proving that while creative can be nebulous, numbers never lie. They break down the mechanics of a real-world LinkedIn campaign, discussing how to funnel an audience of millions down to high-intent leads and why changing just one variable at a time is the secret to successful iteration.

You'll learn why the first seven seconds of your video are the ultimate battleground against the "scroll" and how "self-qualifying leads" can magically move through your funnel without you lifting a finger. Seth also explains why your video strategy matters more than your camera gear and how Mainstream achieved a 500% increase in their quarterly conversion rate average through disciplined data tracking.

🔗 Connect with Mike: 

🌎 kepkahouse.com 

💼 linkedin.com/in/mike-kepka-91721751 

📸 instagram.com/kepka

🔗 Connect with Seth Graye: 

🌎 https://www.mainstreamvideoproduction.com/

💼 https://www.linkedin.com/in/seth-graye-550365198/

💬 In the absence of data, whose opinion wins in your office? Drop a comment below!

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