Chapters & Timestamps

• 0:00 Introduction & Guest Welcome
• 1:35 Fun Anecdotes & Icebreakers
• 3:13 Parking Challenges & Community Boss Solutions
• 5:53 Music, Coffee, and Personal Preferences
• 10:35 Seth’s Journey into Promo Marketing
• 14:03 Promo Strategy: Why Swag Needs Purpose
• 22:41 Gamification & Lead Generation at Events
• 32:00 Brand Storytelling & Memorable Campaigns
• 39:57 Cost-Saving Tips & Order Consolidation
• 43:19 Trade Show & Customization Ideas
• 50:20 Final Thoughts & How to Connect

• Be Strategic: Don’t just buy swag—know your audience, your goals, and the story you want to tell.
• Gamify Engagement: Use digital tools and games at events to capture leads and make your booth memorable.
• Personalize and Plan Ahead: Tailor swag to your recipients and plan early to avoid rush fees and “brand fill.”
• Tell Your Story: Use promotional items as a medium for brand storytelling and connection.
• Sustainability Matters: Consider plantable and eco-friendly swag options for a lasting impression.

• “Stop giving out junk. That is part of the way to keep things out of the brand fill.”
• “Promotional items are not always the answer, but they’re a powerful support to your overall messaging.”
• “If you tell people what you’re about, and they like your story, they want to be part of it.”

• Sonic Promos
• Community Boss

Connect with Seth Weiner:
If you need help with promotional marketing or want a consultative approach to your swag strategy, reach out to Seth at Sonic Promos.

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.