I talk a lot about making a podcast for your audience. I believe it’s an essential part of any podcast’s success. But in this episode, I also want to talk about you and what you hope to get out of podcasting.

Many people start podcasts without having a clear strategy or long term goal in mind. It seems like the common strategy is to do a show until you get enough listeners, then sell ads as a way to make money. The problem with this approach is that most sponsors aren’t interested in shows with less than 5000 downloads per episode.

5000 is a lot of people though! What if you have even just 1000 people who are passionate about your show and interested in what you have to say? What could you do with the attention of 1000 people? There are certainly other options besides selling ads, and that's what we're going to explore in this episode.