In this episode, Damini explains the reasons why every business needs to set objectives using the "SMART Goals" formula when creating a marketing plan.

Setting business objectives

Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. 

MIA stands for 'Marketing in Africa' and 'Marketing in Action'.

Business

Marketing

Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.

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Setting business objectives

Setting business objectives