This week we are talking about ROI - Return On Investment But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI. Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive businesses. I’m not quite sure how that happened.

This week we are talking about ROI - Return On Investment But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI. Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive businesses. I’m not quite sure how that happened.

This week we are talking about ROI - Return On Investment But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI. Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive businesses. I’m not quite sure how that happened.

Setting Expectations And How It Relates To ROI

Conversations on the art of business and marketing in the automotive market. 

Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space.

In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.

Business

Leisure

Automotive

Marketing

Conversations on the art of business and marketing in the automotive market. Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space. In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.

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Setting Expectations And How It Relates To ROI

Setting Expectations And How It Relates To ROI