In this episode, we explore the current state of marketing agencies and discuss the differences between hourly and project billing, emphasizing the importance of setting clear expectations upfront for successful client-agency relationships. We debunk the common misconception that longer project timelines mean more work, highlighting that efficiency and expertise are what truly drive results. We also encourage business owners to take small, manageable steps toward success, reminding them that missing the mark occasionally is part of the journey and an opportunity for improvement. Tune in for practical insights on navigating billing models, building trust, and achieving growth through smart marketing strategies.